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The Only Sock Saver That Will Keep Your Socks Together Through Washing, Drying, and Storing.
Sock loss = (L + C) – (P x A)
In other words, the size of the laundry load, plus the washing complexity (sorting colors and all that), minus the positivity toward doing laundry, multiplied by degree of attention, predicts the number of socks you will lose. The higher the figure, the higher the likelihood of losing socks.
What We Can Learn from the Mystery of the Missing Sock - Michael S. Reddy, DMD, DMSc
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ESPN First Take Segment: Where does all my socks go?
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SOLVING A PROBLEM
We have solved a high-value problem in the socks category.
Are you tired of losing your favorite socks? Do you hate spending time sorting your socks before and after laundry? Are you worried about the environmental impact of replacing lost socks?
If so, then you need No Left Socks! No Left Socks is the only sock saver solution that will keep your socks together through washing, drying, & storing. It's made from durable & sustainable high-quality materials that can withstand the rigors of laundry and time.
With No Left Socks, you'll never have to worry about losing your socks again in the laundry bag, through washing, drying, storing and hanging. It’s a simple, yet effective solution to your sock woes.
No more lost socks! No more sorting! Just peace of mind knowing that your socks are always where you need them to be so that you can start enjoying the simple things in life, like having matching socks.
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MARKET
The size & value of the socks market is expanding.
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GROWING SOCKS MARKET
Socks spend is increasing as socks become more expressive and expensive both in the US and Globally
People are spending more on socks globally
People are spending more on socks in the US
Global Annual Socks Spend in Billions of $
74
47
45
2022
2023
2030
US Annual Socks Spend in Billions of $
12.0
8.0
7.5
2022
2023
2030
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GROWING MARKET & INDUSTRY
Socks cost/unit is also increasing with more high value offerings.
There’s a higher need/desire to keep pairs together longer
Men still account for most of the socks spend
Average $ per socks spend continues to go up as formal and athletic categories with more offerings & expensive materials continue to penetrate the socks industry
Need Better Data Source - Placeholder Men’s Health
$12
$15
$3
Casual
Formal
Performance
With personalization, a good pair of socks is expected to cost between $12-$20 and total number of pairs owned also continues to increase to 20 - 30 pairs
Socks spend in 2022 by segmentation; men shows a higher preference for forma socks as well
30%
10%
Children
Women
60%
Men
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FOR US and FOR the Environment
The average person loses about 15 socks per year!
The average person loses about 15 socks per year; with more colors, this will only go up!
Sock, Horror – Mystery of Missing Socks… - Samsung Newsroom
15
$2.3
$35
Socks Lost/year
Average
Cost/Pair
Potential Savings from Lost Socks
Over $10B lost for the total US consumer population per year from lost socks! - Know How Studios; we’ll target consumers with higher value & volume socks with more incentives to keep their pairs together.
In addition, losing socks can have a negative impact on the environment, as more socks are produced to replace the lost ones
15
0.3B
5B
Socks pair lost per year
US Population
Unnecessary socks production
5 Billion socks potentially rescued/prevented from reproduction each year to replace lost socks; this is huge for the environment!
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THE SOCKS PROBLEM HIDING IN PLAIN SIGHT
Socks washing, drying/hanging, folding & storing continues to be a universal, daily pain point for EVERYONE!
- Socks continue to get more fashionable and more expensive at even more than $20/pair: Bombas, Balega, Stance, Merge4, Happy Socks, Nike, Puma, etc. Incredibly, there’s no good solution to keep them together when you take them off, wash them, dry them or store them.
- Almost all existing solutions are made from cheap, ugly plastic. They can neither survive the wash, nor handle the heat when drying and are not great hang-drying or storing.
- Socks lost continues to be a phenomena ; so much so that we now have endless conspiracies, theories, an official scientific formula [Sock loss = (L + C) – (P x A)] along with several Lost Socks Calculators and a National Lost Sock Memorial Day on May 9th. No Left Socks will quickly become a staple for all socks owners (especially those with more expensive socks) to prevent socks loss, while saving time, money and the environment.
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NO LEFT SOCKS CUSTOMER DEVELOPMENT
We became obsessed with this problem and the opportunity to:
- Save time - Spend less time sorting your socks before and after laundry or looking for pairs while getting dressed.
- Save Money - When we keep pairs together, the less likely they'll get lost and the less likely you'll have to replace them.
- Save the planet - When you keep your pairs longer, the less socks will be produced (billions of socks) and the more the environment is happier…and you get to keep your favorite pairs together for much longer than ever before!
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THE SOCKS PROBLEM HIDING IN PLAIN SIGHT
Existing Solutions
Socks Clips exist and are somewhat effective with keeping socks together. As we reviewed and tested most popular clips that exist in the market today, it was clear that 99% of them look and function the same with opportunities left to explore:
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A BETTER SOLUTION
We created a simple, superior and effective product to solve it.
DURACON® Clips
Multi-functional and works for most socks types & thickness. Can take the humidity (washers) and the heat (dryers); easy to use, store and hang!
NO DAMAGE TO SOCKS, WASHER OR DRYER
Hanger Loops are perfect for hanging multiple socks on a hanger or other rods
Easy Squeeze hanger loops that are ergonomically friendly
DURACON® POM- a proprietary blend of eco-friendly POM material, giving it incredible strength, stiffness, and resistance to heat and moisture!
Reinforce Loop that’s both flexible and durable for easy usage
Clamp Secure that are soft enough to keep socks safe, clean and dry throughout
Clamp Secure that are soft enough to keep socks safe, clean and dry throughout
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THE LAUNCH ECONOMICS
Retail: $10 / $15 / $23
Contribution Margin: >65%
Mixed Packs: 8, 16 and 32
- DURACON® POM material
- Non-Toxic + Prop 65 safe
- Most socks thickness & sizes
- Washer-Safe
- Dryer-Safe (up to 500F)
- Natural, Eco Friendly Dyes
- Child-safe
- Multi-functional
- Easy to use and store
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BOOTSTRAPPED
The team has already made significant progress boot-strapped
ROUNDS OF SKETCHING...
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Our goal was a differentiated design and material story that works for all socks types, handles washer and dryer plus easy to use and store (multi-function) - saves time, money and trees in the long run!
AND PROTOTYPES...
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AND USER TESTING
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We’ve finalized 3 rounds of prototype tooling, testing and validation to optimize the product
FINAL PROTOTYPE TESTING
FINAL HERO PRODUCTS
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OMNI-CHANNEL DISTRIBUTION
No Left Socks will launch through DTC and on Amazon in 2024
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ROUGH TIMELINE ON HERO PRODUCT (2023)
2023 | ||||||||||||||||||||||||||
June | July | August | September | October | November | DEC | ||||||||||||||||||||
Product Development | ||||||||||||||||||||||||||
Web Design & Dev | ||||||||||||||||||||||||||
Mass Production | ||||||||||||||||||||||||||
Freight | ||||||||||||||||||||||||||
DTC Launch | ||||||||||||||||||||||||||
Start Shipping Products | ||||||||||||||||||||||||||
2024
Socks Clips
Accessories
Sockscription
Retail Launch
Q1
Q2
Q3
Q4
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DRAFT PRODUCT ROADMAP
The Essential Hero
Introduce brand through a necessary essential
Accessories
Increase AOV while offering
more value via Bundles
- Socks laundry Bag
- Shoe Horns (Short/Long)
- Pumice stone gift with purchase; happy feet almost promotes happy socks
Hardware
Expand to high-value
Segments
- Socks Closet Organizer
- Putting-On Socks Assist
Accessories will allow us to offer our customers better value (bundle & save) while Hardware will allow us to expand into high-value segments within our mission & vision - both will increase AOV
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GROWTH PROJECTIONS
2024
DTC Launch
$0.5M+
Revenue
2025
Product & Channel Expansion
$2.0M
Revenue
2026
International Expansion
$5.0M
Revenue
Inflection Points
Channel: DTC, Amazon
Marketing: Direct Response
Products: Socks Saver
Channel: DTC, Amazon, Retail (Target)
Marketing: Direct Response, Brand Awareness
Product: Socks Savers + Accessories + Subscription Service (Sockscription)
Channel: DTC, Amazon, Retail, International (CAN, UK, AUS/NZ)
Marketing: Direct Response, Brand Awareness
Product: Socks Savers + Accessories + Subscription Service (Sockscription), Hardware
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SELECTED TEAM EXPERIENCE
Advisors
No Left Socks is built by a strategic team of successful DTC brand founders, operators and a factory owner in Asia
Strategic Partnership
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This angel round will fund first inventory buy & launch campaigns
FUNDRAISING ASK
$30,000
Use of Proceeds:
$5k Mass Production Tooling
$5k Launch Inventory
$10k Launch Marketing includes site build/assets
$10k Roadmap Development + Runway
In short, our promise is to simplify socks management through washing, drying, storing, hanging with unique and impactful products
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THANK YOU